Shop By Category

Zulily's shop by category experience wasn't what customers were expecting. We had a page of loosely categorized events, but without a top-level view of individual products and the ability to filter them. I redesigned shop by category experience to meet what our competitors had to offer and brought Zulily up to par. The new design established the foundation for Zulily to build on in the future. Customers immediately benefitted from the ability to see individual products at a top level, filter them, and move about the category tree without the hindrance of shopping inside events. Next up is expanding the list of available filters so the customer has more granular control of their shopping experience.

Role

UX Designer

Date

Late 2017 - Early 2019

Company

Zulily

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